“Consumer behavior changes have opened up new possibilities for attracting hungry, on-the-go customers, who are now interested in returning to in-restaurant dining,” says Mike Wilson, Head of Industry for Restaurants at Waze. Respondents to a recent survey of brand and agency industry leaders conducted by Restaurant Dive on behalf of Waze confirm that diners are thinking differently than they did prior to the pandemic. That transformed the restaurant climate, and now consumers can reasonably be attracted to a new spot at any time.Īdd in altered work schedules and travel times, and this creates an opening for restaurants looking to establish new relationships with on-the-go consumers. While the pandemic disruption may have solidified a few loyalties - helping to keep a favorite restaurant afloat, for instance - many regular dining patterns were disrupted as routines went out the window. Taking advantage of on-the-go customers: 87% of surveyed brand and agency leaders in the restaurant marketing space agree or strongly agree that consumers will make more impulse decisions about where they will eat. Coming out of this survey and drawing from other exclusive Waze data, the following three key insights will allow brand marketers and their agency counterparts to tweak their strategies to drive traffic for the remainder of 2022 and beyond. To complement those analytics, Waze recently partnered with Restaurant Dive to survey a broad cross-section of restaurant leaders on their upcoming priorities and plans.
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